Turn Inc., a large consumer-goods manufacturer, has a strong brand loyalty created by effective advertising over the years. Tim states that this kind of advertising causes barriers to entry, while Joan argues that this is not the case. Which of the following statements supports Joan's argument?

Question

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The fact that a new brand, Autumn Corp., gains an equal market share to Turn Inc. implies that brand loyalty created by Turn Inc.'s advertising hasn't created barriers to entry. If a new brand can come in and compete with Turn Inc. despite its strong brand loyalty, it shows that loyal customers are willing to switch to a new brand if it offers a better value proposition.

Turn Inc, a Large Consumer-Goods Manufacturer, Has a Strong Brand Loyalty