The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes, lower their sensitivity to price, and build brand loyalty among buyers of advertised brands.

Question

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The term "market power" refers to the ability of a company to control prices and/or manipulate the market in its favor. This aligns with the traditional economic view that advertising can be used to build brand loyalty and decrease consumers' sensitivity to price, thereby giving companies greater market power.

The Belief That Advertising Equals _____ Reflects Traditional Economic Thinking