Which of the following is a major reason for the American Advertising Federation (AAF) to develop an integrated marketing communications (IMC) campaign?
A) to provide proof for the advertising industry's capabilities
B) to redefine advertising in the eyes of corporate executives
C) to encourage the development of new advertising agencies
D) to help advertisers improve product differentiation
E) to encourage purchase of more time and space in traditional media
Correct Answer:
Verified
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