International markets are important to small and midsize companies as well as large multinational corporations.
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Q4: Consumer-oriented promotional tools such as sampling and
Q5: A decentralized approach to organizing for international
Q6: Demographic data can provide insight into the
Q7: Product standardization results in higher production costs.
Q8: Public relations activity in international markets is
Q10: Creative strategy development for international advertising is
Q11: The growth of sales promotion in international
Q12: International publications offer advertisers a way to
Q13: The primary focus of international media has
Q14: Which of the following factors is responsible
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