Sales promotion activities are required to deal with local governments, media, and trade associations.
Correct Answer:
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Q2: Brands or messages that can be adapted
Q3: Companies are consolidating their global advertising in
Q4: Consumer-oriented promotional tools such as sampling and
Q5: A decentralized approach to organizing for international
Q6: Demographic data can provide insight into the
Q7: Product standardization results in higher production costs.
Q8: Public relations activity in international markets is
Q9: International markets are important to small and
Q10: Creative strategy development for international advertising is
Q11: The growth of sales promotion in international
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