Which of the following statements is TRUE of international sales promotions?
A) In countries with low literacy rates, distributing coupons through print media is considered extremely effective.
B) Sales promotion is the only marketing-mix element that is unaffected by the presence of legal restrictions and regulations.
C) Free samples and demonstrations are widely used as effective promotional tools in developing countries.
D) Sales promotions must be done on a global basis for legal reasons.
E) The economic environment does not influence the use or choice of sales promotions.
Correct Answer:
Verified
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