Marketers should assess advertising effectiveness measures in order to:
A)determine the break-even point for total costs of advertising.
B)create data for marginal cost pricing strategies.
C)determine if advertising objectives are achieved.
D)make sure advertising supports middlemen.
E)ensure all kinds of promotional techniques are used.

Question

Quizplus · Accepted Answer

The primary reason for assessing advertising effectiveness measures is to determine if the advertising objectives are achieved. This helps marketers to understand whether their advertising campaigns are effective in achieving the desired outcomes or not. Assessing advertising effectiveness measures also helps marketers to improve their future advertising strategies and make necessary adjustments to achieve better results.

Marketers Should Assess Advertising Effectiveness Measures in Order To