Brine Inc., a manufacturer of salt, places two different ads for Brine salt in alternative copies of the December 2016 issue of Kitchen Queen, a popular food magazine.One ad contains ideas extending the use of salt beyond the kitchen, and the other describes salt as "Flavor Savor." In this scenario, Brine is conducting

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Brine is conducting split-run tests by placing two different ads in alternative copies of the magazine to see which one resonates more with their target audience. Split-run tests are a common form of advertising research where two or more versions of an ad are run at the same time to determine which one is more effective in achieving the desired outcome.

Brine Inc, a Manufacturer of Salt, Places Two Different Ads for for Brine