_____ have been used to measure the effects of advertising on awareness, recall, interest, and attitudes toward an ad and/or brand as well as purchase intentions at regular intervals.
A)In-depth interviews
B)Tracking studies
C)Recognition tests
D)Recall tests
E)Consumer juries

Question

Quizplus · Accepted Answer

Tracking studies are specifically designed to measure the effects of advertising over time, by measuring changes in awareness, recall, interest, attitudes towards the ad/brand, and purchase intentions at regular intervals. In-depth interviews, recognition tests, recall tests, and consumer juries may be used to gather information about advertising effectiveness, but they are not specifically designed for longitudinal tracking.

_____ Have Been Used to Measure the Effects of Advertising