People who live and work in the community where a firm is located are often the target of public relations efforts.
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Q5: One of the main reasons why firms
Q6: The relative cost of public relations is
Q7: Public relations is designed to provide only
Q8: Public relations is limited to business management.
Q9: Public relations messages are subject to the
Q11: Publicity is usually perceived as being sponsored
Q12: Publicity, public relations, and corporate advertising are
Q13: Public relations is usually controlled by a
Q14: Public relations is typically a short-term strategy,
Q15: Publicity is always positive and is always
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