Since public relations communications are not perceived in the same light as advertising, they tend to have less credibility.
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Q15: Publicity is always positive and is always
Q16: Community members and customers of a firm
Q17: Ads themselves can be the focus of
Q18: Public relations efforts are often targeted to
Q19: To be used by the press, information
Q21: The new role of PR differs from
Q22: According to Thomas. L. Harris, public relations
Q23: One of the reasons why corporate advertising
Q24: According to Cutlip and Center, which of
Q25: Marketing objectives that may be aided by
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