Public relations is usually controlled by a firm or its agent.
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Q8: Public relations is limited to business management.
Q9: Public relations messages are subject to the
Q10: People who live and work in the
Q11: Publicity is usually perceived as being sponsored
Q12: Publicity, public relations, and corporate advertising are
Q14: Public relations is typically a short-term strategy,
Q15: Publicity is always positive and is always
Q16: Community members and customers of a firm
Q17: Ads themselves can be the focus of
Q18: Public relations efforts are often targeted to
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