Which of the following statements about public relations is true?
A) Typically, shorter forms of public relations and publicity are interchangeable functions.
B) Public relations is not considered a management function.
C) Public relations has the same objectives as product and service promotion.
D) An effective public relations program continues over months or even years.
E) Public relations deals only with the activities designed to sell a product or service.
Correct Answer:
Verified
Q11: Publicity is usually perceived as being sponsored
Q22: According to Thomas. L. Harris, public relations
Q23: One of the reasons why corporate advertising
Q25: Marketing objectives that may be aided by
Q27: A disadvantage associated with corporate image advertising
Q28: _ is the management function that evaluates
Q29: Which of the following is a disadvantage
Q30: Whirlpool's association with Habitat for Humanity, related
Q32: Which of the following statements describes an
Q39: Advocacy advertising is concerned with propagating ideas
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents