The new role of PR differs from the traditional role of PR in that it:
A) views PR as a nonmarketing function.
B) has a narrower perspective of PR functions.
C) considers marketing and public relations as separate departments.
D) considers all noncustomer relationships necessary only in a marketing context.
E) requires the marketing department to report to public relations.
Correct Answer:
Verified
Q16: Community members and customers of a firm
Q17: Ads themselves can be the focus of
Q18: Public relations efforts are often targeted to
Q19: To be used by the press, information
Q20: Since public relations communications are not perceived
Q22: According to Thomas. L. Harris, public relations
Q23: One of the reasons why corporate advertising
Q24: According to Cutlip and Center, which of
Q25: Marketing objectives that may be aided by
Q26: Which of the following is a disadvantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents