The new role of public relations is characterized primarily by

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The new role of public relations is characterized by a more marketing-oriented role. PR professionals are focusing on building and maintaining relationships with customers and promoting their brand to target audiences. This involves using various marketing strategies and tactics to communicate the brand message and enhance its reputation. The role of PR has shifted from just communication and technical skills to a more holistic approach that combines marketing, communications, and relationship building.

The New Role of Public Relations Is Characterized Primarily by