One of the most critical external publics is the _____, which determine what a person will read in newspapers or online, or see on TV, and how this news will be presented.

Question

Quizplus · Accepted Answer

The media is responsible for disseminating information to the public through various channels such as newspapers, television, and online platforms. They have the power to shape public opinion and can greatly influence how individuals perceive an organization. As such, it is crucial for businesses to maintain positive relationships with the media and effectively manage any negative coverage.

One of the Most Critical External Publics Is the _____