Since public relations communications are typically perceived as _____, they are not subject to the problems of clutter that are associated with other forms of promotional communication.

Question

Quizplus · Accepted Answer

News items are considered more credible and trustworthy than other forms of promotional communication, and as a result, they are not subject to the same problems of clutter that exist in corporate-sponsored advertisements or image builders. Public-sponsored advertisements and exclusives may also be subject to clutter, but they are not mentioned in the question.

Since Public Relations Communications Are Typically Perceived as _____, They