In a Review of Emerging Models for Measuring Public Relations

In a review of emerging models for measuring public relations effectiveness, Amit Jain concluded that

A) the number of press releases developed is the best way to measure public relations effectiveness.
B) public relations evaluation can validate the results of an organization's efforts.
C) evaluating public relations efforts tells management what has been achieved through public relations activities.
D) traditional methods for measuring public relations effectiveness no longer work.
E) media content analysis is not an effective way to measure public relations effectiveness.