Drawing data from multiple sources and integrating them to provide insight into the PR process is referred to as _____.

Question

Quizplus · Accepted Answer

Marketing-mix modeling involves drawing data from multiple sources such as sales data, advertising data, and PR data to provide insights into the effectiveness of different marketing activities, including PR. It helps identify the most impactful communication channels and the optimal mix of activities that contribute to business objectives. Regression analysis, focus group discussion, survey research, and media content analysis are all valuable research techniques but don't specifically emphasize the integration of multiple data sources for PR insights.

Drawing Data from Multiple Sources and Integrating Them to Provide