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An Article Published in a National Newspaper States That a New

Question 79

Multiple Choice

An article published in a national newspaper states that a new drug manufactured by a well-known company to treat lung cancer is not as effective as the company claims it to be.The article also describes how the drug has been linked to several deaths and cases of serious side effects.This is an example of


A) an advertorial.
B) negative publicity.
C) controlled public relations.
D) image advertising.
E) negative lobbying.

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