Publicity is considered much more important than advertising, sales promotion, or other forms of public relations because of the

Question

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Publicity is considered more important than other forms of public relations because it offers credibility to the message. Unlike advertising or sales promotion, where the message comes from the company itself and may be perceived as biased, publicity involves third-party endorsements in the form of news stories, feature articles, or reviews. This can enhance the credibility of the message and make it more convincing to the audience.

Publicity Is Considered Much More Important Than Advertising, Sales Promotion