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Grand Thornton's Print Ad States, "If You Have a Passion

Question 116

Multiple Choice

Grand Thornton's print ad states, "If you have a passion for accounting and want to work with others who share that passion, you might be interested in the Grant Thornton accounting firm." This is an example of


A) direct-response advertising.
B) corporate image advertising.
C) cause-related advertising.
D) advocacy advertising.
E) event sponsorship.

Correct Answer:

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