How are marketers responding to the decline of consumers' attention to mass-media advertising?
A) They are using more media monitoring services to make event sponsorship more successful.
B) They are using more traditional mass-media-based advertising.
C) They are using more sales promotions.
D) They are employing clipping services to determine the effectiveness of their press releases.
E) They are spending more money on television ads.
Correct Answer:
Verified
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A)a planogram
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