Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on:

Question

Quizplus · Accepted Answer

The packaged-goods brand management system emphasizes heavy investments in sales promotion tactics like coupons, discounts, and contests to generate short-term sales boosts. This has led marketers to become increasingly dependent on sales promotion as a primary tool for driving revenue growth.

Some Businesspeople Think That the Packaged-Goods Brand Management System Has