The oldest, most widely used, and most effective sales promotion tool is
A)cents-off coupons.
B)sampling.
C)rebates.
D)event sponsorship.
E)bonus packs.
B)sampling.
C)W.Post Co.started using the penny-off coupon to sell its new Grape-Nuts cereal.
C)rebates.
D)event sponsorship.
Correct Answer:
Verified
Q28: Promotional activities designed to accelerate the purchase
Q43: In a(n) _ sampling, a multiproduct firm
Q44: With reference to the various sampling methods,
Q47: Samples would be an appropriate promotional strategy:
A)to
Q48: Nearly _ percent of consumers use coupons
Q48: In _ sampling, a marketer hires temporary
Q49: What advantage does distribution of coupons through
Q52: Which of the following is a disadvantage
Q56: _ is generally considered the most effective
Q57: _ is a common sampling technique for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents