Which of the following statements is true of couponing?
A) Coupons always assist in providing an immediate response.
B) Coupons are often used by consumers who are already loyal to the brand.
C) Coupons are useless when it comes to promoting established products.
D) Coupons are more effective than sampling for inducing initial product trial in a short period.
E) Coupons have an extremely high redemption rate.
Correct Answer:
Verified
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