Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

Question

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Contests and sweepstakes are particularly vulnerable to being exploited by professionals or hobbyists who enter without any intention of making a purchase. These individuals often participate solely for the chance to win prizes, not to engage with the brand or product being promoted.

Which of the Following Sales Promotion Techniques Is Impacted Negatively