Clinton Steel Inc., a manufacturer of golf equipment, targets consumers based on their website surfing behaviors. The company places ads on websites where web traffic is highest for golf-related searches. In this scenario, Clinton Steel is using:
A) behavioral targeting.
B) advertising allowance analysis.
C) rich media marketing.
D) video substitution selection.
E) contextual advertising.
Correct Answer:
Verified
Q65: Once a user visits a website and
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Q68: Advertisers employ search engine optimization (SEO) to:
A)more
Q69: _ is the process of improving the
Q71: The goal of _ is to be
Q72: As defined in Wikipedia, _ have been
Q73: Behavioral targeting can be done by:
A)compiling clickstream
Q74: _ include all content that is created
Q75: The term _ is commonly associated with
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