When Nordstrom calls existing customers to notify them of a special gift with purchase, they are combining direct marketing with sales promotions.
Correct Answer:
Verified
Q2: It is the sole objective of direct
Q4: By running the same ad on different
Q8: It is not possible to generate a
Q10: The end of Gwen's TV commercial for
Q12: Direct marketing is a form of advertising.
Q14: Direct mail is often called "junk mail"-the
Q15: Both direct marketing and advertising could support
Q16: One disadvantage associated with direct marketing is
Q18: The two-step approach to direct marketing essentially
Q19: In the two-step approach to direct marketing,
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