Tyche Inc., an electronics manufacturer, wants to assess future revenues and profit streams from each of its customers.It is focusing on the satisfaction and retention of its more profitable customers instead of spending its marketing efforts on attracting uninterested customers.Tyche is using _____ as a measure of effectiveness.
A) Customer Profitability Estimation
B) Consumer Worth Evaluation
C) Customer Lifetime Value
D) breakeven point
E) cost per order
Correct Answer:
Verified
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