Woodlot Inc.is a furniture manufacturing company that has recently started its operations.It employs promotional strategies to create brand awareness and stimulate demand for its products.Since the company is still in its inception, it also wants to use a support medium that can point consumers in the direction in which they can purchase furniture for their household.Which of the following support media is best suited to Woodlot's purpose?

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Yellow Pages advertising is best suited for Woodlot's purpose as it is a support medium that consumers use when they are actively looking for a particular service or product. It will direct consumers to Woodlot's location or website where they can purchase furniture for their household. Specialty advertising, aerial advertising, movie theater advertising, and transit advertising may promote brand awareness but do not provide a direct means for consumers to purchase Woodlot's products.