Whizz Soda, a soft drink manufacturer, created a music video as part of its marketing campaign. The video featured several popular artists from the music industry. When the video was screened on satellite television, viewers could see the Whizz Soda logo prominently visible in the top left corner of the television screen. This video is an example of:
A)guerilla advertising.
B)advertainment.
C)specialty advertising.
D)ambient advertising.
E)publicity.

Question

Quizplus · Accepted Answer

The video is an example of advertainment, which is a combination of advertising and entertainment. It is created to grab the attention of the audience and promote the brand or product in an engaging manner. The video features popular artists and the Whizz Soda logo is prominently displayed, indicating that it is an advertisement.

Whizz Soda, a Soft Drink Manufacturer, Created a Music Video