Until recently, magazines focused on increasing their circulation under the assumption that higher circulation meant higher advertising rates.
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Q1: Magazines are the most selective of all
Q2: One way to achieve geographic selectivity is
Q8: The reach and frequency of magazine advertisements
Q9: Many papers include magazine-type supplements, primarily in
Q10: Newspapers do not offer advertisers any flexibility.
Q12: Although TV accounts for the largest dollar
Q16: Newspapers and magazines are referred to as
Q17: The retail trading zone is a market
Q19: Newspaper ads are unlikely to have any
Q20: Combination discounts are not available when the
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