Which of the following is true of the standard advertising unit system?
A) It is also referred to as the agate line.
B) It is used to determine basic newspaper advertising rates.
C) It has complicated the newspaper purchase and production process.
D) It cannot be applied to regional and local newspapers.
E) It includes tabloid-size papers two columns wide.
Correct Answer:
Verified
Q111: Which of the following statements about newspapers
Q121: National advertisers in the automotive, tobacco, and
Q122: When a newspaper offers no discounts for
Q123: Surveys show that the percentage of women
Q125: _ give advertisers a discount for using
Q126: ND Daily, a local city newspaper, caters
Q127: After they realized that advertisers use newspapers
Q127: If a promoter of a boxing match
Q130: Basic rates quoted by a newspaper that
Q132: _ apply to advertisers that conduct business
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