Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.

Question

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The basic rates that allow an advertiser to place an ad on any page or in any position desired by the newspaper are known as run of paper rates. These rates provide the newspaper with maximum flexibility in placing the ad on any page or position as per their discretion.

Basic Rates Quoted by a Newspaper That Call for an Ad