Which of the following factors makes it difficult for small-size advertisers to use television as part of their media mix?

Question

Quizplus · Accepted Answer

The high costs of producing and airing television commercials can be a significant barrier for small-size advertisers who have limited budgets. Television advertising requires a significant investment in production, media buying, and airing costs. As a result, small advertisers often have to rely on other forms of media that are more affordable, such as social media or outdoor advertising.

Which of the Following Factors Makes It Difficult for Small-Size