Advertising on television to specialized audiences that has been made possible by cable advertising is known as _____.

Question

Quizplus · Accepted Answer

Narrowcasting refers to the practice of targeting specialized audiences through cable television advertising. This allows advertisers to reach a specific demographic or interest group with tailored messaging. Zipping and zapping refer to viewer behaviors such as fast-forwarding through commercials or changing channels during commercial breaks. Multiplexing refers to the technology that allows multiple channels to be transmitted over one frequency. Gladvertising is not a recognized term in the advertising industry.

Advertising on Television to Specialized Audiences That Has Been Made