______________ provides estimates of network audiences for all commercials and commercials within various radio programs.

Question

Quizplus · Accepted Answer

RADAR (Radio's All Dimension Audience Research) is a service that provides estimates of network audiences for all commercials and commercials within various radio programs. HUT (Household Using Television) measures the percentage of households using television during a specified time period, and Nielsen Television Index measures television ratings. People Meter measures television viewing of individuals in sample households, and DMA (Designated Market Area) is a geographic area used for defining television and radio markets. Therefore, the best choice for the given question is A.

______________ Provides Estimates of Network Audiences for All Commercials and Commercials