In a market analysis, the _____ is considered a good indicator of the potential of the market.It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and then multiplying the quotient by 100.
A)cost per media (CPM)
B)quantitative advantage
C)index number
D)average frequency
E)relative reach

Question

Quizplus · Accepted Answer

The index number, also known as the index of potential, is a good indicator of the potential of the market as it takes into account the proportion of users in a certain demographic segment compared to the proportion of the total population in the same segment. This provides insight into the level of demand for a product or service in that particular segment of the market.

In a Market Analysis, the _____ Is Considered a Good