Hot sauce usage in the United States is generally concentrated in the region spanning west from Louisiana to New Mexico and north to the Arkansas-Missouri border.A producer of hot sauce would use this information to schedule by using
A)flighting.
B)continuity.
C)geographical weighting.
D)intermittent frequency.
E)pulsing.

Question

Quizplus · Accepted Answer

Geographical weighting refers to the practice of adjusting advertising efforts based on the geographic location of the target audience. In this case, since hot sauce usage is concentrated in a specific region, a producer of hot sauce would use geographical weighting to focus their advertising efforts on that region. This would allow them to maximize the effectiveness of their advertising budget by targeting the areas where their product is most popular.

Hot Sauce Usage in the United States Is Generally Concentrated