In the beer industry, advertising continues throughout the year but may increase at holiday periods such as Memorial Day, Labor Day, or the Fourth of July. The industry uses a(n) _____________________ schedule.

Question

Quizplus · Accepted Answer

The industry uses a pulsing schedule, which involves intermittent bursts of advertising with periods of reduced or no advertising in between. This is a common approach for products that have seasonal or periodic peaks in consumer demand, as it allows for effective advertising during these peak periods while minimizing advertising costs during low-demand periods.

In the Beer Industry, Advertising Continues Throughout the Year but May