Overexposure, or ___________________, is when media coverage exceeds the targeted audience.
A) geographic coverage
B) partial market coverage
C) pulsing coverage
D) waste coverage
E) full market coverage
Correct Answer:
Verified
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Q77: Unduplicated reach indicates:
A)buying intentions.
B)the extent of consumer
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Q88: Duplicated reach:
A)indicates potential new exposures.
B)reduces waste coverage.
C)reinforces
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