An international denim brand asks its advertising agency to create a campaign to instill an emotional connection to the brand in young people all over the world.The agency is asked to focus on the adventure-seeking nature of the youth.In the given scenario, the brand is trying to come up with a(n) _____

Question

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The brand is asking the advertising agency to create an emotional connection with young people all over the world, which indicates the promotion of the brand. The focus on the adventure-seeking nature of the youth suggests an appeal that will resonate with their target audience. Therefore, the brand is trying to come up with an advertising appeal.

An International Denim Brand Asks Its Advertising Agency to Create