A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest.
A)recency sequence
B)advertising stock
C)advertising appeal
D)creative sequence
E)creative review

Question

Quizplus · Accepted Answer

An advertising appeal is specifically designed to move people, speak to their wants or needs, and excite their interest. The other choices are not directly related to creating an emotional connection with the audience.

A(n) _____ Is Something That Moves People, Speaks to Their