Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.
A)creative
B)emotional
C)imaginary
D)rational
E)traditional

Question

Quizplus · Accepted Answer

Rational appeals are based on logic, reason, and practicality, and tend to be effective for purchase motives such as convenience, comfort, economy, and performance.

Purchase Motives Such as Convenience, Comfort, Economy, and Performance Are