Which of the following statements is true of informational advertising appeals?
A)Benefits that serve as the basis of these appeals are constant across product categories.
B)They work well for products but not for services.
C)Attributes that form the basis of these appeals vary from one product or service category to another.
D)Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
E)They usually influence feelings, images, beliefs, and meanings about a product or service.

Question

Quizplus · Accepted Answer

Informational advertising appeals highlight specific attributes, features, or benefits of a product or service. However, these attributes and benefits may vary depending on the product or service category. For example, a low price may be the most desirable attribute for a budget airline, while reliability may be the most important attribute for a premium airline. Therefore, statement C is true - attributes that form the basis of these appeals vary from one product or service category to another.

Which of the Following Statements Is True of Informational Advertising