An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. It leverages the _____________ base for emotional appeals.
A)recognition
B)self-esteem
C)security
D)nostalgia
E)excitement

Question

Quizplus · Accepted Answer

The ad leverages the self-esteem base for emotional appeals, as it focuses on how milk can help teens look their best, which can improve their self-confidence and self-esteem.

An Ad Featuring Actor/singer Victoria Justice for the "Body by Milk