A campaign run by the manufacturers of Glad garbage bags informs viewers that Glad garbage bags are twice as thick as those made by Crash Bin Bags, the leading garbage bag brand in the market. In this scenario, Glad is using a(n) _____ appeal.
A)emotional
B)competitive advantage
C)product popularity
D)favorable price
E)news

Question

Quizplus · Accepted Answer

Glad is promoting its competitive advantage over the leading brand in the market by highlighting that its garbage bags are twice as thick. This is a rational, logical appeal rather than an emotional one or based on product popularity or price.

A Campaign Run by the Manufacturers of Glad Garbage Bags