Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of _____ advertising.
A)rational
B)transformational
C)consumer-generated
D)teaser
E)informational

Question

Quizplus · Accepted Answer

The advertisement emphasizes the experience of conquering unfamiliar terrain, which is a transformational message. The visuals and jingle reflect the values of freedom, wilderness, and adventure, which are emotional and aspirational. Therefore, it is most likely an example of transformational advertising.

Manten Is a Popular Brand of Hiking Boots