Rational and emotional advertising appeals:
A)represent two distinctive approaches which should never be combined because they divide the focus of consumers' attention.
B)are essentially the same.
C)can be used together in advertisements.
D)are used together only for low-involvement products.
E)can be combined only for products and not for services.

Question

Quizplus · Accepted Answer

Rational and emotional advertising appeals can be used together in advertisements to create a more effective message. Combining both types of appeals can appeal to both the logical and emotional sides of consumers, providing more persuasive arguments for them to purchase the product or service. This approach can be used for both products and services, and is not limited to low-involvement products.

Rational and Emotional Advertising Appeals